A free one hour parking scheme is being introduced in Ventnor while works at The Graben are carried out.
The Isle of Wight Council will offer motorists free one hour parking at Central, Eastern Esplanade, The Grove and La Falaise car parks from Monday, 24 June.
Motorists must still get a ticket from the machine and display it in their windscreen to benefit from the offer.
The scheme will run until 19 July in a bid to help businesses in the town while a new traffic management system is in place. This is to allow Southern Water to carry out essential repairs to its infrastructure on Newport Road.
Colin Rowland, the council’s strategic director of community services, said: “We recognise the importance of doing what we can to encourage people to shop locally and visit the town during these works.
“By offering this free parking scheme during the works we hope it will have a positive effect on footfall into the town.”
Ventnor Town Council also offers free parking at its Dudley Road, Pound Lane and Market Street car parks on Saturdays, between 10am and 4pm.